The Perfect Lure Deep Diving Shad Crankbait is an imitation of a small, shad minnow. All species of Bass. largemouth, smallmouth, and spotted bass, feed on shad in most all lakes and rivers. It is a floating, diving crankbait. The faster is is retrieved, the deeper it runs. It wobbles and giver a realistic appearance of a live shad. The overall length of the lure is 4 inches.